Skin Care eCommerce Proposal

Build Your Skin Care Products eCommerce Store

Page 1 / Executive Overview

Conversion-Focused Skin Care Products eCommerce Store

A complete, fast, secure, mobile-first online store designed to increase brand trust, boost product visibility, and drive consistent revenue. This is not “just a website”—it’s an end-to-end digital sales channel with a strong admin panel for day-to-day operations and future scalability.

Primary Goal

Launch a high-converting storefront that turns visitors into paying customers with smooth browsing, strong product presentation, and frictionless checkout.

High Conversion Mobile-first SEO-ready

Trust & Security

Secure authentication, protected admin panel, safe data handling, and professional UI/UX to increase customer confidence and reduce cart abandonment.

Secure Role-based Admin Auditable Orders

Scalable Foundation

Built with a modern stack that supports growth: more products, marketing campaigns, payment gateways, and new regions without rebuilding.

React UI Laravel API MySQL

Page 2 / Business Overview

Business Model & Store Overview

The store sells skin care products online using category-based browsing and product detail pages. Customers can search, filter, add to cart, and checkout. Admins manage products, inventory, orders, and customers.

Why This Store Helps Your Business Grow

  • 24/7 Sales Channel
    Sell anytime without physical limitations, expanding reach beyond local walk-ins.
  • Better Product Visibility
    High-quality product pages, proper categories, and filters increase discovery and sales.
  • Operational Simplicity
    Admin panel for inventory and orders reduces manual work and improves accuracy.

Target Outcomes (KPIs)

  • Conversion Rate
    Improve conversion via clean UI, clear CTA buttons, and fast checkout flow.
  • Average Order Value
    Upsell bundles, related products, and “frequently bought together” sections.
  • Trust & Retention
    Professional UI + reliable delivery tracking builds repeat buyers and referrals.

Technology Stack

Frontend: React.js (fast UI, scalable components) • Backend: Laravel (secure REST APIs) • Database: MySQL (reliable relational data).

Page 3 / Modules

Modules & Comprehensive Features

A clear breakdown of the system into modules with features that support conversion, operations, and scaling.

Storefront Module

Homepage, category browsing, product pages, search/filter, cart, checkout, order confirmation.

UX/UI SEO Performance

Catalog Module

Products, categories, variants (optional), images, pricing, stock, and product attributes for filters.

Categories Inventory Scalable

Orders & Checkout Module

Cart rules, addresses, shipping method (basic), order status, invoices, tracking updates.

Order Status Email/SMS Ready Low Friction

Customer Module

Customer accounts, order history, saved addresses, basic profile management.

Accounts History Retention

Admin Panel Module

Secure login, product/category CRUD, order management, customer overview, dashboard analytics.

Secure Role Ready Audit Logs Ready

Marketing & Growth Module

Banners, featured products, coupons (optional), related products, review system (optional).

Promotions Upsell Campaign Ready
Comprehensive Features Checklist Click to expand
  • Speed: optimized assets, lazy loading images, caching-ready APIs.
  • Security: validation, auth protection, secure admin routes, safe file uploads.
  • Mobile UI: responsive layout, touch-friendly controls.
  • Search & Filter: category filters, price range, keywords, “sort by”.
  • Cart: add/remove/update quantity, totals, delivery fee option.
  • Checkout: address capture, contact details, order summary, confirmation.
  • Admin: products/categories, orders, customers, dashboard reports.
  • Optional: payment gateway, coupons, reviews, delivery partner integration.
Animations & UI Enhancements Included Here Built-in
  • Scroll reveal animations via IntersectionObserver.
  • Sticky navigation with active section highlight.
  • Diagram zoom and diagram tab switching.
  • Print-friendly layout (for PDF export).

Page 4 / Pages

Website Pages & Admin Screens

A quick “site map” of pages/screens that will exist in the system.

Customer-Facing Pages

  • Homepage
    Hero banner, featured categories, best sellers, new arrivals.
  • Categories / Listing
    Grid view, filters, sorting, pagination.
  • Search Results
    Keyword search + filter refinement.
  • Product Details
    Images, price, description, how-to-use, ingredients (optional), related items.
  • Cart
    Item management, totals, proceed to checkout.
  • Checkout + Confirmation
    Address, contact, summary, order success screen.

Admin Panel Screens

  • Admin Login
    Secure sign-in and protected routes.
  • Dashboard
    Sales overview, recent orders, low-stock alerts.
  • Product & Category Management
    Create/edit products, upload images, manage categories.
  • Order Management
    View, update status, track, and export order details.
  • Customer Overview
    Customer info + order history summary.

Page 5 / Flow Chart

Flowchart Diagram (Customer Purchase Flow)

This flow represents the main conversion path from landing to order confirmation.

Visitor Lands Homepage Browse Products Categories / Search View Product Details Page Add to Cart Cart Updated Checkout? Checkout Address + Summary Place Order Order Created Confirmation Thank you + Tracking Continue Browsing Add more items No Yes
Tip: Use zoom buttons or scroll horizontally on mobile. This is a visual proposal diagram (not tied to any library).

Page 6 / ER Diagram

ER Diagram (Database Entities & Relations)

A relational structure including inventory, reviews, and images.

ERD MySQL
Users PK user_id name, email, password role (admin/customer) Reviews PK review_id FK user_id, product_id rating, comment Products PK product_id title, slug, price description, stock_qty FK category_id ProductImages PK image_id, FK product_id image_url, is_primary Orders PK order_id FK user_id, status total, shipping_address OrderItems PK item_id FK order_id, product_id qty, price_at_purchase InventoryLogs PK log_id, FK product_id change_qty, reason

Page 7 / Use Cases

Use Cases (Customer & Admin)

High-level functional scenarios describing what each actor can do.

Customer Use Cases

Browse & Discover Products Core
Customer opens homepage, selects categories, searches products, applies filters, and views product details.
Add to Cart & Manage Cart Conversion
Customer adds items to cart, updates quantities, removes items, sees totals and proceeds to checkout.
Checkout & Place Order Revenue
Customer enters address/contact details, confirms order summary, places order, and receives confirmation.
Track Order (Basic) Operational
Customer checks order status (Pending, Processing, Shipped, Delivered) and views order history.

Admin Use Cases

Manage Products & Categories Core
Admin creates/updates products, uploads images, updates pricing, and organizes categories.
Manage Orders Daily Ops
Admin reviews new orders, updates status, confirms packing/shipping, and maintains order records.
Inventory Control Accuracy
Admin monitors stock levels, updates quantities, and flags low stock for restocking.
Reporting & Overview Insights
Admin views dashboard metrics (orders, revenue, best sellers) and exports order data if required.

Page 8 / Sequence Diagrams

System Interaction Flows

Step-by-step logic for critical store operations.

CUSTOMER FRONTEND API / DB Clicks Place Order POST /api/orders Validates Input -> Saves Order Decrements Stock 200 OK (Order ID) Show Success Page
Switch tabs to view different workflow sequences. All flows are managed by Laravel secure API.

Page 9 / Technology Stack

Modern Tech Stack Architecture

Best-in-class technologies chosen for performance, security, and scalability.

Frontend: React + Vite

A fast, component-based UI library powered by Vite for instant build times.

  • SPA Experience
    No page reloads, smooth transitions.
  • Component Reuse
    Consistent UI across Store & Admin.
React 18 Vite Tailwind Compatible

Backend: Laravel 12+

The most popular PHP framework, providing robust security and developer happiness.

  • Secure API
    Built-in protection against SQLi, XSS.
  • Ecosystem
    Queues, Jobs, Mail, Scheduling included.
Laravel 12 Sanctum Eloquent ORM

Database: MySQL

Reliable relational database to maintain data integrity for orders and inventory.

  • ACID Compliance
    Transactions ensure order accuracy.
  • Scalable
    Indexing for fast search & filtering.
MySQL 8 Relational Indexed

Page 10 / Security Architecture

Security & Data Protection

A multi-layered security approach to protect customer data and business integrity.

Authentication & Authorization

  • Laravel Sanctum
    Token-based auth for mobile apps & SPA, cookie-based for web.
  • Role-Based Access (RBAC)
    Strict separation between Customer, Admin, and Super Admin.
  • Session Security
    HttpOnly cookies, secure flag, same-site policy enforcement.

Hardening & Compliance

  • Input Validation
    Server-side validation (FormRequest) + Sanitization.
  • Rate Limiting
    Throttling API requests to prevent brute-force attacks.
  • Data Encryption
    Bcrypt hashing for passwords, HTTPS/TLS for all traffic.

Why This Matters?

Security builds trust. By using Laravel's proven security features, we prevent common vulnerabilities like SQL Injection and Cross-Site Scripting (XSS), ensuring your customer's personal data stays safe.

Page 12 / Plan & Pricing

Timeline & Investment

A structured 10-day agile plan to go from zero to production.

10-Day Sprint Plan

  • 1
    Days 1-2: Setup & DB
    Repo setup, Laravel install, DB migration.
  • 2
    Days 3-5: API & UI Core
    Product listing, Auth, Cart logic.
  • 3
    Days 6-8: Admin & Features
    Order management, checkout flow.
  • 4
    Days 9-10: QC & Launch
    Testing, bug fixes, deployment.

Investment

40,000 PKR

Complete Design, Development, and Deployment.

Fixed Price Source Code 1 Month Support

Assumptions:

Client provides product data/images. Domain/Hosting purchased by client (assistance provided).

Ready to start? Contact Asma Sattar to kick off the project.

Page 13 / About

About Asma Sattar

A results-driven Full Stack Developer specializing in secure, scalable, and conversion-focused web applications. Experienced in building modern eCommerce platforms, admin systems, and business automation solutions.

Professional Profile

I am a Full Stack Developer with hands-on experience in building high-performance web applications using Laravel, React, MySQL, and modern frontend tooling. My focus is on delivering clean architecture, strong security, and real business value.

I work closely with clients to understand their business goals and translate them into reliable, user-friendly digital products that scale.

Full Stack Laravel 12+ React + Vite MySQL eCommerce

Contact & Profiles

Available for long-term projects, startup MVPs, and custom eCommerce solutions.

Let’s build a secure, scalable, and high-converting digital product together.